Whether you’re an established SME or a start-up looking to make a splash, a trade fair is a great way to raise the profile of your brand, forge mutually beneficial partnerships with other businesses and meeting new suppliers. But how to make it as effective as possible? Getting a trade fair right takes coming in with the right ideas and the right equipment. Read on to find out a bit more.
Have a clear goal in mind
More important than getting a trade fair right is coming to it for the right reasons. While going along for the sake of it can help you connect with a handful of potential clients, it’ll leave you unfocused. This will probably involve you running at a loss due to both the costs of appearing at the trade fair and the lost productivity from being away from work.
Going into the trade fair with a clear idea of what you want to achieve – whether it’s to get a better idea of what your competitors are doing, to learn from some senior figures in your industry, or anything similar – will already steer you towards success.
Know who you’re targeting
This is all about knowing who you appeal to. Exhibitors can appear at a trade fair to connect with clients, suppliers, competitors or the general public – which once you’re targeting depends on your objective. Once you understand the category of person you’re aiming for, think carefully about what they want to see at the trade fair. How do you best present your brand and yourself to appeal to these people? Having market research or concrete feedback from clients or other businesses can be a great help here.
Have a quality display
The right display can really cut through and give your message great penetration and retention, but it doesn’t happen by itself. If you’ve thought carefully about the two previous points, this should fall neatly into place. With a clear idea of both your objectives and your target demographic, you are more likely than not to bring engaging, innovative and – above all – relevant signage.
If you’re looking to make a splash at your next trade fair, talk to the team at Roller Poster and discover how we could equip you with eye-catching and on-brand signage and advertising. Start a conversation with us today and discover why so many businesses rely on us.